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Search experts since 2014

Be the brand
AI recommends.

With AI, your buyers search and choose brands differently than ever before. We apply our deep search expertise to strategically help you be discovered and recommended in AI.

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2 minWhy this is the most exciting moment in search
900M
Weekly active users on ChatGPT
+393%
Growth in AI-referred traffic to U.S. retail sites, YoY (Q1 2026)
2B
People a month who see Google's AI Overviews
+42%
Higher conversion than non-AI traffic

Your AI visibility is built in layers.

Being mentioned and recommended by AI tools doesn't happen by luck. Building visibility in 2026 is the result of many strategic layers working together.

  • 1
    Layer 1 路 Foundation

    Is your brand findable?

    AI visibility starts with making sure your website is crawlable and your content is relevant and extractable. This is largely what SEO focuses on, and is the first step to building long-term visibility.

    Inputs: SEO, Content

  • 2
    Layer 2 路 Coherence

    Is your brand clear?

    How customers and AI understand your brand is shaped by fragments across the web. How consistent these fragments are across every mention directly impacts how accurately AI reflects you.

    Inputs: Content, Brand & positioning

  • 3
    Layer 3 路 Authority

    Is your brand credible?

    95% of AI citations come from third-party websites. These signals are what qualify your brand for inclusion in AI answers or not. Are others talking about you, and what do they say?

    Inputs: PR, Product & UX

  • 4
    Layer 4 路 Trust

    Would your brand be recommended?

    AI answers take into account real customer sentiment from community platforms and review sites. What do they say about your brand? About how your product actually performs?

    Inputs: Reviews & social, PR

  • Our approach to AI search.

    Every plan is built custom for your brand based on where you're starting, your industry, and your unique advantages and challenges. But we do have several proprietary processes we walk through with each client to uncover the right strategy.

    1

    Diagnostic & Foundation

    AEO Maturity Assessment

    We measure your brand's maturity against our custom AEO Maturity Model, identifying strengths and gaps across 4 layers of AI visibility, from 30+ inputs.

    Search Everywhere Audit

    We conduct a full technical and content diagnostic of how your brand shows up across organic search. This is the first work we prioritize as the foundational layer of AI visibility.

    Competitive Intelligence Report

    We take a deep look at how your competitors are described and recommended in AI, and find the gaps in your positioning.

    2

    Strategy & Playbooks

    Strategic Roadmap

    We build a prioritized, phased plan built specifically around your maturity score, your industry, and the highest-leverage opportunities available to your brand right now.

    LLM Visibility Playbook

    We create a custom playbook to improving how AI platforms describe and recommend your brand, spanning entity optimization, citation strategy, and source-level content gaps.

    Content Strategy

    We put together a content plan built to serve humans, earn AI citations, and rank in search. We focus on hard-to-replicate content and building authority and trust signals to aid visibility.

    3

    Ongoing Partnership

    Monthly Strategy Calls

    We connect every month with your team to talk about what's changing in the industry, what it means for your brand, and what adjustments to make.

    AI Visibility Reporting

    We analyze data across dozens of metrics every month, and share updates on your brand's trending performance over time. Bonus, we tie it in to real conversions, leads, and revenue.

    Conversion Optimization

    We test headlines, copy, UX changes and more regularly through A/B testing to nudge conversion rates higher consistently.

    Where we’ve been

    Search experience across every stage and industry.

    Our perspective has been shaped by in-house roles, agency teams, and consulting engagements with brands spanning industries, growth stages, and business models.

    XChaseJFrogCetaphilAbbVieBayerCapital OneSally

    Client voices

    From the people we work with.

    What our clients have to say about their experience working with Consilium.

    "Consilium has been a fantastic SEO partner for Synera - this is the second company I've worked with them at, and they've been consistently proactive and on top of every detail both times. They deliver data-backed recommendations right on schedule, follow through fast on action items, and aren't afraid to give sharp, opinionated feedback when something needs fixing. Deborah and her team don't just execute, they bring ideas to the table before we even have to ask."

    "I've worked with Deborah at Consilium in just about every capacity - as a coworker, as her employee, as a subcontractor, and now as a client. Across all of it, the quality of her work has never wavered. On the strategy side, she combines data-driven thinking with genuine creative problem-solving, communicates clearly, and knows when to be proactive versus reactive. But more than any individual skill, what stands out is consistency: Deborah shows up the same way regardless of the dynamic, and she delivers."

    "Consilium has been a fantastic partner in helping Aspen establish its SEO and GEO presence online. The landscape for staying relevant online today is constantly changing, so it pays to have a trusted and skilled partner like Deborah and her team to keep you out in front. We can attribute several millions of dollars of capital raised as a result of this single channel."

    "We've partnered with Consilium Interactive for the last 8 years, and they remain our go-to experts for SEO and paid search strategy. When new challenges or emerging technologies enter the mix, we trust their team to be ahead of the curve. Consilium has played a key role in helping us and our clients build thoughtful strategies and execute search campaigns that drive real, measurable results."

    "I've had the opportunity to work with Deborah Var贸n and the team at Consilium, and I can say without hesitation that Deborah is one of the most professional and skilled SEO strategists I've encountered. What sets Deborah apart is not just her technical mastery of SEO, but her ability to translate complex search strategy into practical, actionable insights that actually move the needle for your organization. She doesn't offer generic recommendations or recycled best practices. Instead, she takes the time to understand your business model, your audience, and the competitive landscape, and then builds a strategy that fits your specific situation. From my perspective, Deborah is both a strategic thinker and a hands-on expert. If you're looking for someone who truly understands modern search and can help you navigate it with confidence, Consilium is an outstanding partner."

    "Deborah is and remains an asset to Telemetry. Her ability to collaborate, plan, and execute with Telemetry's leadership team and assist us in operationalizing SEO as a cornerstone of our content service offerings continues to be beneficial. I strongly recommend working with Deborah, and we look forward to maintaining our relationship with her as well."

    Ellis HammondNicole PanaCraig Daitch
    Trusted by search leaders since 2014

    Show all Show less

    Our results.

    A few of the highlights from our AI-search work.

    Invesment Firm - Finance10x AI citations

    From trusted but invisible to AI-cited authority.

    An LLM-visibility audit and a content strategy built around real search intent drove a sharp rise in AI citations for a financial services firm following a site relaunch.

    Read more
    B2B Organization - SaaS+69.6% organic growth

    A B2B SaaS Company’s Steady Climb in AI & Search Visibility

    A technical and analytics foundation, an AEO content strategy and an LLM visibility audit carried a B2B SaaS company through a full domain migration - and past its old peak.

    Read more

    Search nerds. 馃憢

    We're a small, senior team (aka, no juniors running your account or offshore content farms). We're data enthusiasts that get energized by spreadsheets and reading the latest industry studies.

    We work with a limited number of clients at a time so we can give each brand the attention it deserves.

    Trusted by B2B 路 SaaS brands 路 Finance & Fintech 路 Agency partners

    Deborah
    Deborah
    Founder & Search Lead
    Believes beautiful spreadsheets are a love language. Could survive off guac & chips.
    Sam
    Sam
    Owner, Analytics and SEO Research Lead
    Obsessed with data, experimentation, and GEO news. A/B tests his protein smoothie every morning.
    Anna
    Anna
    Search Strategist
    14 years of SEO + GEO experience across industries. Loves beach days with her yellow lab, Maggie.
    Elizabeth
    Elizabeth
    Search Strategist
    15 years' experience in SEO and GEO strategy, specializing in B2B and finance. Gets a lil extra nerdy around YouTube optimizations.
    Colton
    Colton
    Search Strategist
    A decade of search experience boosting brands' visibility in search. Favorite pastime is playing with his puppy, Nova.
    Mariela
    Mariela
    Search Strategist
    A decade of experience driving SEO, content, and PR growth. Y una brillante estratega.
    Jenn
    Jenn
    Brand Strategist
    20 years' experience in brand strategy and creative direction across Fortune 500s. Has a knack for making things beautiful.
    Noel
    Noel
    Operations Lead
    Keeps the engine running. Might be the only one who knows what's going on.
    2014
    Founded. A decade of search experience before "AI search" was a category
    100%
    Senior team. Every strategy is built by people who've done this at the highest level
    8yr
    Longest client relationship (and still running)
    50+
    Brands served across B2B, SaaS, finance, and agencies
    78%

    We optimize for metrics that move revenue.

    AI search behaves much differently than its predecessor, SEO. No more simple keyword rankings and traffic analysis. AI search is more about brand and authority, and we look at many different metrics to help understand impact.

    Conversion & pipeline

    Is the AI and organic search traffic you're getting actually worth anything?

    Measured by: AI-referred conversion rates vs. traditional, leads/demos sourced from AI, conversion quality over volume, deal flow from AI and organic sources.

    TraditionalAI-referred
    Sessions 100%
    Engaged 57% 86%
    Demo request 26% 58%
    Qualified 12% 40%
    3.3× more qualified leads

    Demand capture

    Is AI actually sending you visitors?

    Measured by: AI-referred sessions, % of total traffic that’s AI-referred, which LLMs send traffic over time, branded search demand growth.

    +64% QoQ
    ChatGPT Perplexity Claude Google AI

    Qualified visibility

    Are you being cited in actual high-intent conversations?

    Measured by: citations, grounding queries, and cited pages in first-party platforms, categorized by intent and user journey stage.

    Awareness18
    Consideration24
    Decision31

    Foundation & crawl accessibility

    How do AI bots currently access your site, and what are they looking at when they do?

    Measured by: analyzing server logs to find AI crawler patterns.

    • /pricingGPTBot
    • /approachClaudeBot
    • /resultsPerplexityBot
    • /blog/ai-search-guideGPTBot
    • /case-studiesGPTBot
    • /aboutClaudeBot
    • /pricingPerplexityBot
    • /servicesGPTBot
    • /pricingGPTBot
    • /approachClaudeBot
    • /resultsPerplexityBot
    • /blog/ai-search-guideGPTBot
    • /case-studiesGPTBot
    • /aboutClaudeBot
    • /pricingPerplexityBot
    • /servicesGPTBot
    GPTBot 1,284 ClaudeBot 612 Perplexity 340
    Bonus

    Conversion rate optimization

    What can we tweak to improve how often your visitors convert? This is fueled by ongoing A/B testing and analysis.

    Before 路 3.1% After 路 4.8%55%

    Your journey starts here

    Find out exactly where your brand stands in AI search.

    Get in Touch